The Business Problem
Granite State Music Therapy brings exceptional music therapy services and both traditional & adaptive music lessons to children of all ages. Looking to expand their service area, they needed help developing their brand and a cohesive brand campaign.
Brand Research
We started off by helping them research why their customers were so drawn to their company. By figuring out what customers love about them, we could figure out what our core message would be to attract new customers.
Brand House
Using the research, we started off by helping them craft their brand with a brand house. After going through the exercise, we landed on a key brand purpose:
“Helping Individuals Compose Their Personal Growth”
Campaign
#OneNoteAtATime
We wanted to illustrate the upward mobility music therapy offers, so we developed the campaign #OneNoteAtATime as a spin on the phrase “one step at a time” but with the catalyst being music.