The Business Problem
Pridwen is a startup offering its customers the ability to register their gamer tag as a Digital Asset, thus legally giving them ownership rights to it. Pridwen needed help launching their digital presence and creating customer awareness in a growing industry.
Brand Research
We started off by conducting research with their target audience. By findings out what customers love about their services, we could identify what drives their brand growth.
Press Release
We then used the research to help Pridwen launch their presence with a Press release.
Brand House
We then used the research to develop a brand house, eventually agreeing on the brand’s purpose:
“To help create authentic reputations in a digital world:”
Advertising
Using the brand house, we then build out an advertising campaign based on the concept #YouAreYoureGreatestAsset. The idea is that by registering a digital asset with Pridwen, you can own your growing reputation in the gamer world, enabling you to be the sole contributor to your gaming destiny. And that’s something to be proud of:
Hence the hashtag: #PridwenProud
We took this campaign and built it out across:
Organic Social
Pridwen came to Inkblot Advertising for help with developing their social following across multiple platforms. We set up and began creating content for the following platforms:
Performance Metrics
We provide weekly analytics reports on Organic Social, Paid ads and any other active work.